Scoop
A ride-splitting app for students
Client
FUSE Designathon 2024
Services
Product design
User Research
Prototyping
Branding
THE CHALLENGE
Not Everyone Can
Afford Ride-Share
Students often rely on costly apps like Uber or Lyft, especially for off-campus events or late-night travel.
RESEARCH + FINDINGS
Would Students Use This?
We ran a quick student survey and reviewed industry research to validate Scoop’s concept.
Key insights from Gen Z and Millennial respondents (the most active ride-share users):
Affordability and convenience were top priorities
Many were open to peer ride-sharing if safety and trust were addressed
Over 30% were motivated by reducing environmental impact through shared rides
These findings shaped our focus on verified student accounts, community features, and eco-conscious design.
KEY SCREENS
Create or Book a Ride
Drivers can quickly post a ride by selecting an event, location, and number of available seats.
Riders can then browse trusted student-hosted carpools, filtered by pickup time and ride availability.
Confirm & Reflect
Once a ride is selected, users get clear details on the trip, fellow riders, costs, and environmental savings.
For deeper context, they can compare routes and CO₂ impact across carpool and bus options.
PITCH PRESENTATION
OUTCOMES AND LEARNINGS
Empathy-Driven Design
Understanding student challenges around cost, trust, and sustainability helped us create a truly relevant and usable solution.
Purpose Over Profit
Focusing on accessibility and environmental impact instead of monetization guided every design decision.
